A market entry strategy is a method of how a company plans to deliver and distribute goods or services to a new market. A good market entry strategy is preceded by a market research which gives the company an understanding of the market and whether and how to compete in it.
Once a market entry strategy is established it’s followed by a business plan. A more tactical plan of how a company will make money.
Jilian works with our clients all the way from initial research until setting up and supporting the local operations. Reach out to us to get a proposal for your company’s market entry to Indian and China.